HOW IT WORKS
A small, deliberate
household practice.
Setting up Givlo takes ten minutes. After that, it runs in the background of your family life — a small monthly allowance for giving, a child-led choice of causes, and a steady stream of real updates from the charities they support.
THE LOOP
Four beats, every month.
- 01
Follow
Children browse causes and follow the ones they care about.
- 02
Ask
They pick an amount and ask you to approve a gift.
- 03
Approve
You say yes — Gift Aid is added automatically where eligible.
- 04
Impact
The charity sends back what the money did. It lands on their wall.
WHY IT MATTERS
36%
of UK 16–24-year-olds gave to or sponsored a charity in 2024 — down from 52% in 2019.
CAF UK Giving 2025
+12.5pts
higher giving probability for children whose parents talk to them about giving (0.64 to 0.765).
Women Give 2013, Lilly Family School of Philanthropy
£14bn
donated by the UK public in 2025 — a habit most people form, or do not, in childhood.
CAF UK Giving 2025
These figures describe the wider giving landscape, not Givlo outcomes. The association between family conversation and lifelong giving is correlational, not proof of cause.
SETUP
What you do once.
Create your household.
One parent signs up. You add your children — first name, age, and a colour they pick for themselves. Each child gets their own login that you control.
Set the allowance.
Decide what each child has to give each month. We recommend £5–£20 per child. The amount tops up automatically. They never see a payment screen — they just see what they can give.
Hand them the device.
Each child gets a pairing code. They enter it on their own phone, tablet, or shared family device. From there, the app is theirs.
ONGOING
What happens every month.
Children browse and follow.
The app shows charities by cause — animals, children, hunger, health, nature, community. Each one has a photo, a one-line description, and recent stories from the work they do. Children follow the ones they care about.
They ask to give.
When a child wants to send money to a charity, they pick an amount and tap ‘Ask parent’. You get a notification with what they want to support, how much, and which charity it is.
You approve.
You see every request. You can approve, decline, or have a conversation about it first. Approved donations leave the child’s monthly balance and go straight to the charity — with Gift Aid added automatically where eligible, so the charity receives 25% more at no cost to you.
Impact comes back.
Charities post updates about what supporter money did. New photos. Specific outcomes. Stories. They land on the child’s giving wall — a scrolling record of every moment their giving changed something.
They show you.
When something moves them, they can tap ‘Show parent’ on an update. It lands in your inbox. The conversation starts itself.
GIFT AID
Every eligible gift grows by a quarter.
Gift Aid lets UK charities reclaim the basic-rate tax already paid on a donation. We collect the declaration once, at setup, and apply it to every eligible gift automatically — at no extra cost to you.
£5
your child gives
£1.25
Gift Aid (25%)
£6.25
reaches the charity
THE DESIGN PRINCIPLE
A child-led product,
with a parent in every loop.
Givlo doesn’t take money out of a child’s hands. Children never see a payment screen, never enter card details, never receive money. What they see is a giving balance — a number that says “here’s what you can choose to send to causes you care about this month”.
The parent stays in the system as the financial decision-maker. Approval is not a friction — it’s the point. Every donation is a small, deliberate choice that you and your child make together.
WHERE THE MONEY GOES
Straight to the charity.
Your household
You approve every gift
Givlo
Never holds children's funds
The charity
Receives the gift + Gift Aid
Approved donations move from your payment method to the receiving charity through a regulated trust-model architecture. Givlo is the service that makes giving easy — not a place your money sits.
See it on Sunday morning.
Set up the household in ten minutes. Hand your child the device after breakfast. By lunch they’ll have followed three charities and asked you to approve their first donation.
Start your household